NU Botanics is a mock-up skin care company that utilizes natural ingredients and gentle formulas to promote healthy, glowing skin. The company embodies the essence of nature's purity while exuding elegance and refinement. The company’s branding promotes their holistic approach to skin care and modern innovation through the use of neutral tones, organic shapes and bold marks. The typography chosen for NU Botanics represents a harmonious union of elegance and clarity, reflecting the brand's values of transparency and sophistication. The use of neutral colours reflects the brand's commitment to sustainability and evokes a sense of purity and well-being in addition to their product packaging being minimalist yet chic, employing recycled or eco-friendly materials wherever possible.