Crate is a mock-up ceramic studio that offers hand thrown housewares and decor. When you encounter the Crate brand, whether in their logo or throughout their visual collateral, the typography serves as a visual representation of the passion and dedication that the small business pours into every ceramic piece created. With a clean and modern font, each letter of the brand name is carefully crafted to appear as if they were individually hand-carved, mirroring the meticulousness that goes into the creation of the company’s ceramic pieces. Crate’s logo serves as an invitation to explore a world where art blends seamlessly with functionality, and beauty resides in the simplicity of a perfectly sculpted form. Additionally, the carefully curated colour palette seamlessly merges with the organic essence of ceramics to evoke a feeling of tranquility, purity, and nature. A dominant shade of ivory against a soft black sets the foundation, symbolizing the purity and elegance of the natural craft.