Cassie Dasilva is a singer songwriter with multiple singles and an EP called “Enough”. Her branding, merchandise and promotional pieces utilize a pastel colour palette with pastel colours and playful symbols. As the designer of her merch, EP promos, CD, and social media thumbnails, it was very important to engage viewers with cohesive artwork that was easily identifiable. Her merchandise designs included the use of pinks and blues and simple, bold fonts as per her branding guide.